Case Study
Scaling Online Revenue Growth
Client Overview
LashGod, a leading beauty and nail supply brand in Canada and select U.S. regions, faced challenges scaling direct-to-consumer sales after exiting major marketplaces like Amazon and Walmart. They sought a partner to optimize their website and achieve sustainable online growth.
Services
The Challenge
After exiting Amazon and Walmart, LashGod faced challenges scaling online sales through its website. With limited in-house capabilities, they sought an external partner to optimize their website and implement a sustainable digital growth strategy.
The Approve
Phase 1
Brand Audit & Website Optimization
Conducted a detailed website audit to identify performance gaps and enhance user experience. Optimized site design, navigation, and usability to boost conversion rates.
Phase 2
Customer Insights & Marketing Strategy
Analyzed purchasing behaviors of B2B clients and end-users to understand key motivators and barriers. Launched omnichannel campaigns on Facebook and Google PPC, incorporating A/B testing to refine ad content, targeting, and bidding strategies.
Phase 3
Social Growth & Continuous Optimization
Created content to showcase the founder's story and connect with both businesses and individual buyers. Used customer reviews to build trust and set up referral programs to increase sales. Regularly improved campaign results by testing and making changes based on data to ensure consistent growth.
The Results
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