Embedded operators for $1M–$20M companies
SentryX is an integrated growth team embedded inside your business. We drive revenue, ship product, and scale operations — with accountability to results, not deliverables.
Operators behind
Four operator functions
Growth, Product, Finance and Systems operators deployed together — so the handoffs that usually slow companies down happen inside one team.
Own customer acquisition and revenue. We build pipelines, run campaigns, and close loops.
Explore GrowthBuild and ship features. We scope, manage, and deliver alongside your team.
Explore ProductOptimize finance and accounting. We own the numbers so you can focus on growth.
Explore FinanceBuild systems and scale processes. We eliminate the bottlenecks slowing you down.
Explore SystemInside the operator engine
01 / 04
Own customer acquisition and revenue. We build pipelines, run campaigns, and close loops.
02 / 04
Build and ship features. We scope, manage, and deliver alongside your team.
03 / 04
Optimize finance and accounting. We own the numbers so you can focus on growth.
04 / 04
Build systems and scale processes. We eliminate the bottlenecks slowing you down.
The operator bench
No agency roster to manage. The skills below sit inside one embedded team, working from the same plan.
We’re for growth-stage companies between $1M–$20M who need to move faster but don’t have the operator bench.
Looking for operators who own outcomes.
Wanting support to move faster and create value.
Needing to generate greater shareholder value and make an impact.
Selected work
Operators are measured by what changes in the business. Here’s what that looks like.
30x revenue in 11 months
SentryX supported building the financial and revenue infrastructure engine from the ground up — distribution, finance ops, wholesale invoicing.
30x
revenue growth in 11 months
$60K/mo
recurring wholesale revenue, up from $0
46 accounts
distribution built from zero
Industrial tool retail · Houston, TX
Tool Mart is a 50-year-old industrial tool retailer in Houston. SentryX built their entire digital presence — e-commerce, SEO, email marketing, and content strategy.
#1 on Google
outranking Home Depot & Lowe’s
4x
organic search growth in 30 days
50 yrs
in business before its first e-commerce channel — built from scratch
Work in the wild
Campaigns, launches, storefronts and product lines from the businesses our operators work inside.
Unlike consultants who write reports from the outside
We are a team of four functions deployed immediately, without the overhead.
| Criteria | Consultants | Full-time hires | SentryX operators |
|---|---|---|---|
| Accountable to | Reports & deliverables | A single role | Results — revenue, product, ops |
| Position | Outside, advising | Inside, one seat | Inside, across four functions |
| Time to impact | Discovery first | Months to recruit & ramp | Deployed immediately |
| Overhead | Project fees | Salary, benefits, recruiting | No hiring overhead |
| Scope | Fixed statement of work | Fixed job description | Expand or contract as you grow |
How it works
A 90-day plan, the right operators, and full visibility from day one.
Week 1–2
Audit current state across growth, product, finance, and ops. Identify highest-leverage gaps. Build 90-day plan.
Month 1–3
Deploy the right operator(s) into your business. Execute against the plan. Full visibility.
Month 3+
Expand or contract based on business needs. Flexible scope.
Why Vietnam — the bridge advantage
SentryX operates across the US and Vietnam strategically — so your business keeps moving while you sleep.
🇺🇸 United States
Boardroom-grade thinking, investor-ready operations, and Western-market positioning that holds up under due diligence.
--:--Houston (US Central)
🇻🇳 Vietnam
On-the-ground operators across HCMC and Hanoi. Overnight turnaround. Real-time sync with your US business hours.
--:--Ho Chi Minh City
Client stories
A Texas craft beverage brand, an independent insurance advisory and a 50-year-old Houston tool retailer — in their own words.
Texas craft beverage brand
The SentryX team is what sets us apart. The team brings together diverse backgrounds and ideas, leading to more creative solutions. We work with the best and they deliver their best.
Independent insurance advisory
Nick and the SentryX team truly allows us to be focusing on our customers, and doing our best to deliver value to our customers and stay competitive in the market.
Industrial tool retail
Nick and the SentryX team changed the digital marketing game for us entirely. From SEO, Paid Ads, to running and managing our social media, we are getting 10x the exposure and growing our business thanks to the SentryX team.
Talk to experts
Managing Directors Charlie Adams and Nick Le — operators who embed into growing businesses and run the engine alongside founders.
Charlie Adams
Managing Director · 🇺🇸 Houston, TX
Seasoned operator who partners with founders & CEOs to untangle messy functions and turn them into clean, scalable systems.
Nick Le
Managing Director · 🇺🇸 USA
Fractional operator-strategist who embeds into growing businesses to run the ops, finance, and execution engine so founders can stay on the field.
FAQ
Still unsure if we’re a fit? Tell us about your business — we reply within 48 hours.
SentryX is an integrated growth team embedded inside your business. Our Growth, Product, Finance and System operators drive revenue, ship product and scale operations — with accountability to results, not deliverables.
Consultants write reports from the outside and agencies run tactics. SentryX operates from the inside: we own strategy and results, and our operators are deployed immediately without the overhead of full-time hiring.
Growth-stage companies between $1M and $20M in revenue that need to move faster but don’t have the operator bench — founders, teams and enterprises that want operators who own outcomes.
Week 1–2 we assess your growth, product, finance and ops, find the highest-leverage gaps and build a 90-day plan. In months 1–3 we deploy the right operators and execute with full visibility. From month 3 the scope expands or contracts with your needs.
SentryX operates across the United States and Vietnam, with operators in Ho Chi Minh City and Hanoi and technology leadership in the Philippines. US-caliber strategy plus Vietnam-based execution means real-time time-zone coverage and overnight turnaround.
We take on a limited number of engagements and respond to every enquiry within 48 hours.
Limited engagements
We take on a limited number of engagements. If you’re scaling between $1M–$20M and need operators — not consultants — let’s talk.